Plain-English summary. We use analytics and advertising measurement to understand which pages help families and which ads lead to enquiries. We never sell your data, and nothing we send to advertising platforms identifies your child.
What we use
Strictly necessary Always on
Required for the site to work: page rendering, security tokens, the booking form’s anti-spam check, and a saved draft of a booking you have started. Session-scoped or short-lived.
Examples: session ID, security token, booking draft (24 hours).
Google Analytics 4 Analytics
Measurement ID G-Q0RCKX5J0G. Tells us which pages parents read, how they reach the site, and where they drop out of the booking form. Sets first-party cookies. Opt out with Google’s browser add-on.
Examples: _ga, _ga_Q0RCKX5J0G, 2 years.
Google Ads conversion tracking Advertising
Conversion ID AW-23868615010. Tells us which ads lead to an enquiry, a Learning Plan Session request or an enrolment, so we do not waste money on ads that do not help families. We send the event and its value, never your child’s name, school or notes.
Examples: _gcl_*, and doubleclick.net cookies for remarketing, up to 90 days.
Google Tag Manager Tag loader
Container GTM-WCC33BV6. Loads and manages the tags above, including Microsoft Clarity and the Meta Pixel. It sets no cookies of its own; everything it loads is listed here.
Examples: no cookies set directly.
Meta Pixel Advertising
Loaded through Google Tag Manager. It records that you visited, and the site reports that an enquiry, a Learning Plan Session request or an enrolment happened, with its value, never your child’s details.
Examples: _fbp, 90 days; fbclid stored by us for 30 days.
Microsoft Clarity Product analytics
Loaded through Google Tag Manager. Records anonymised session replays and heatmaps (pages visited, clicks and scrolling) so we can see where the site confuses parents. Clarity masks form contents, and we do not use it to read what you type.
Examples: _clck, _clsk, up to 1 year.
Campaign attribution Advertising, first-party
If you arrive from an ad or campaign link, we store that click’s identifiers (gclid, gbraid, wbraid, fbclid and any utm values) in your browser’s local storage for 30 days, so an enquiry made days later can be matched to the ad that brought you. Clearing your browser’s site data removes it.
Examples: keats_attr_v1, 30 days.
Ask Keats chat Functional
The chat assistant keeps your conversation in the page while it is open. It sets no cookies. Conversations sent to our server are kept only as long as needed to answer your enquiry and improve our answers, then deleted, as described in our Privacy Policy.
Examples: no cookies set.
About cookies
Cookies are small text files placed on your device when you visit a website. They let a site remember things between page loads and help us understand how it is used. Some are set by us; others come from the third parties listed above. We also use your browser’s local storage, which works the same way but is not sent with every request.
Other third parties
- Google Fonts serves typography. It loads on first visit and is then cached. No tracking cookies.
- Email, payment and scheduling providers handle enquiries, bookings and enrolment on our server. They do not set cookies in your browser.
How to control this
- Google Analytics: the opt-out add-on at tools.google.com/dlpage/gaoptout.
- Google Ads: personalisation controls at myadcenter.google.com.
- Meta: ad settings at facebook.com/adpreferences.
- Microsoft Clarity: opt-out details at clarity.microsoft.com/terms.
- Industry opt-outs: youradchoices.ca covers many advertising networks at once.
- Your browser: most browsers can block or delete cookies and site data in their settings. Clearing site data for this site also removes the campaign attribution above.
- “Do Not Track” and “Global Privacy Control” are honoured here as a signal not to count your visit in our analytics.
Questions about cookies?
Email admin@keatslearningacademy.com with the subject “Cookie question” and we will reply within five business days.